Cher Lloyd (born 28 July 1993) is an English recording artist. Lloyd rose to fame when she finished fourth in the seventh series of The X Factor. Shortly afterwards, Lloyd was signed by Simon Cowell to Sony Music subsidiary Syco Music. Cher Lloyd's debut single "Swagger Jagger" was released in June 2011. The single entered at number one on the UK Singles Chart and number two on the Irish Singles Chart. Her second single "With Ur Love" was released on 31 October, featuring Mike Posner, and peaked at number four in the UK, and number five in Ireland, preceding her debut album Sticks + Stones, which peaked at number one in the UK Albums Chart and number seven on the Irish Albums Chart. She debuted her third single "Want U Back" on 22 May 2012 in the US.
In February 2012, Lloyd spoke out to BBC Radio on her consistent cyber-bullying and how she fears for her safety after becoming a victim of online bullying. "I'm public property and there's nothing I can do — I have got to deal with it." She continued: "The message that I have got for people is: I have always tried to act the hard person and that was just a front for me. It is about time now that I let people realise that I am a real person and if I can do it, with all these people that want a piece of me, then other victims can speak out as well. There have been many times when I have cried myself to sleep. I am very scared because I like to think people think I'm strong, because if they don't, then they might not think I can do it." Lloyd also spoke to Newsbeat on how she thinks the government should take more action in preventing cyber-bullying.
In March 2012, Lloyd confirmed her engagement to boyfriend Craig, and hoped to get married as soon as possible. She has received criticism due to her plans to marry at a young age, but has argued her "Gypsy background means she should have already married by now”. She had hoped to get married in the summer of 2012.